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“I brought about 10 models, and the questions and the smiles and the ‘yes, yes, yesses’ were everywhere. “Everybody had an ear-to-ear smile, when they saw the technology on the bikes,” Shell reported. Shell and DeRuise spent mid-July in some of the largest volume powersports dealerships in Southern California, talking about the KTM bikes, and they were pleased with the reception the bikes received. Shell, national powersports manager, has been working in the powersports industry for three decades, from the dealership level and beyond. To that end, KTM Bikes has hired Mike Shell to develop a powersports program. “The number one selling point with these bicycles is that quality and the same characteristics that everybody loves about motorsports, and nobody understands that better than somebody that is currently selling KTM motorcycles,” DeRuise explained. Powersports dealers soughtĪs KTM Bike Industries makes its first push in North America, the company is looking to KTM dealers to sell the bikes, as they’re familiar with the brand’s heritage and loyal fans. He has raced bicycles professionally for KTM Austria since 2013. “Everything from sales to marketing to web development, everything takes place here under our roof in Westlake.”ĭeRuise has led KTM Bike Industries North America since November 2015. “We’re in the process right now of really building out and developing our team here as far as our sales guys, our marketing guys,” DeRuise said. The company also has a distribution warehouse in Florida. Now ready to embrace the North American market, KTM Bike Industries has opened a North American office in Westlake Village, California, just north of Los Angeles. KTM has seen marked success in European and world racing series, and at the 2016 Olympics, KTM rider Jhonnatan Botero earned a fifth-place finish in a cross-country mountain bike race.